Record Worldwide Porsche Sales, but Europe still in Trouble

Porsche achieved record sales in March 2013. More than 14,000 cars were sold in one month: a record number of deliveries in the company’s history.

Porsche Sales Data March Q1 2013

In the first quarter of 2013, deliveries totalled 37,000 cars: 21% up on last year. China had increased interest in mid- and rear-engined models, where Porsche says 33% more Boxster, Cayman and 911 vehicles were delivered in the first quarter of 2013. Porsche sold 8,844 cars in China during Q1: up 25% on last year.

Porsche seems pretty bullish regarding 911 sales, which were up almost 19% on Q1 2012, with 7,230 911s sold. Stuttgart says Cayenne is also up on last year, with 20,000 vehicles sold versus an undisclosed number. No data was released on Panamera: a shame following our last post regarding Panamera sales slumps, but few of you will be that bothered and it’s just about to be replaced, in any case.

Look again at the data chart above. While Asia is up over 3,000 cars, with America close behind, Europe is showing a mere 400-car increase. Germany on its own is up more than twice that. Take Germany out, and Euro sales are down.

porsche cayenne gts launch leipzig

March is an important month for UK new car registrations, with the new-year registration plate on March 1, and end of the tax year for most companies. March 2013 registration data shows a healthy UK car market, with registrations up almost 6% for the month to just under 400,000 and Q1 up 7.5% year-on-year at just over 600,000 units.

In a rising market, Porsche registered fewer cars in March this year versus last, and Q1 sales are also down, at 1,660 units. The drop is only 4% (roughly 70 cars), but Mercedes was up 13%, Land Rover was up 19% and Jaguar saw sales increase by almost 25% in the first three months of 2013.

Fingers will point at new Porsches coming, but the rest of the world awaits the same new models, and sales are through the roof. Small wonder that New Porsche is putting so much effort into grabbing that business.

The UK, and Europe beyond Germany is now a minor territory, and increasingly less relevant to whatever this is moving towards. Product planners usually pay little attention to 4% of worldwide sales, however important that market might have been, once upon a time.

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